Together with the client we define what we want to get out the session. We define the brief, timings and other practical things like locations etc.
RA*W LABS
Together with agencies or for brands we organize pitches several times a year. Multi-disciplinary teams work in 1-2 days towards refreshing, impactful solutions for a real business challenge. During these days we strive to come up with clear usable concepts that can even be produced with the help of RA*W.
Examples of RA*W LABS challenges:
- How do we attract a new target audience?
- How do we position our brand better?
- How do we use social media to amplify our brand online?
- How should we introduce a new product?
- How can technology strengthen our business?
- How do we engage more people with our brand?
RA*W LABS in 5 steps
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1. Assignment
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2. Selection
Depending on the challenge we select people with different skills, agencies and experience from our base. Things we can select on:
Variety in expertise
from producers and creatives to strategists and PR talent.
Variety in agencies
from large digital network agencies, to small independent boutique agencies.
Variety in experience
experience with a wide variety of brands, audiences and projects. -
3. Inspiration
In the days leading up to the event we create a group to share inspiration and information about the challenge, to keep the creative juices flowing.
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4. Kick-off
The afternoon or evening before the session we ask our participants to sign a non-disclosure agreement, we present the challenge and stimulate groups to find inspiration. Either in the field, or through desk research and discussion.
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5. SESSION
With the help of creative brainstorm techniques and several evaluation moments we work a full day to create solutions to the challenge. The final selections of ideas are presented and shared after the session in one clear document.
What's in in for brands?
- A team of creative industry challenged selected to fit your particular challenge.
- The expertise of multiple agencies and disciplines in one room.
- A lot of deliverables in no time.
What's in it for RA*W?
- Working together with talent from a variety of disciplines, expertise and agencies.
- Working with and for clients without being limited by senior management.
- Gain experience with new idea generation methodes.